The Alabama Tourism Department released its annual 2024 Alabama Tourism Impact Report in April, and the numbers are impressive and encouraging. Madison County continues to be among the leading counties in the state, maintaining its record-setting pace established in 2023 across all measurable data.
Here are a few key takeaways for Madison County from the 2024 report:
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Travel-related expenditures in Madison County remained steady at 2023’s record-breaking level, with more than $2.4 billion in revenue.
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3,982,545 visitors (estimated) to Madison County in 2024.
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2024 travel and tourism’s impact on the travel-related employment sector in Madison County also remained strong, with 23,091 jobs.
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2.8 million visitors stayed overnight in hotels in Madison County – more than any other county!
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Madison County maintains its ranking at #2 in the "Most Visited Counties in Alabama" list:
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Baldwin County
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MADISON COUNTY
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Mobile
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Jefferson
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Montgomery
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Why are these numbers important?
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Every household in Huntsville/Madison County saved more than $1,300 in additional taxes as a result of travel expenditures.
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Tourism in Madison County supports 23,091 jobs.
Source: 2024 Alabama Tourism Economic Report provided by the Alabama Tourism Department
For more information, contact Convention & Visitors Bureau Executive Vice President Charles Winters at (256) 551-2235 or via email at cwinters@huntsville.org.